AI Strategist ยท Philippines & Southeast Asia
I'm Jay Jaboneta โ and I help schools and SMEs across the Philippines and Southeast Asia build real AI fluency. Not a one-day seminar. Not a generic workshop. A sustainable shift in how your organization thinks about and uses AI.
The Role
Most organizations in the Philippines have heard enough about AI. What they need now is someone who can help them act on it intelligently โ without the hype, without the jargon, and without wasting resources on programs that don't stick.
An AI Strategist works at the intersection of technology and people. I don't just introduce tools โ I help your team understand which tools are worth using, how to evaluate AI outputs critically, and how to build a culture where AI fluency becomes the norm, not the exception.
For schools, that means teachers who are confident using AI in lesson planning, administrators who can make informed decisions about AI platforms, and students who learn to use AI as a thinking partner rather than a shortcut.
For SMEs, that means business owners who know how to use AI for customer service, content, operations, and decision-making โ without needing a technical co-founder to translate.
AI Strategist vs. AI Trainer
A trainer delivers sessions on specific tools. A strategist looks at the whole picture โ leadership readiness, curriculum alignment, team culture, and long-term sustainability.
AI Strategist vs. AI Consultant
A consultant often focuses on technical implementation. A strategist focuses on organizational adoption โ making sure the humans in the room actually change how they work.
AI Strategist vs. AI Developer
A developer builds AI systems. A strategist helps you decide which systems to use, how to deploy them responsibly, and how to train your people to use them well.
AI Fluency vs. AI Literacy
Literacy is knowing AI exists. Fluency is being able to use it, evaluate it, and integrate it into daily work โ as naturally as using email or Google Search.
The Philippine Context
$772M
Philippine AI market size in 2024
$3.4B
Projected by 2030 at 28% annual growth
1,500+
CEAP Catholic schools navigating AI integration
1.1M
New tech jobs expected in the Philippines by 2028
The Philippine government has released its National AI Strategy Roadmap. DepEd Order 003 is now pushing schools to integrate AI into education. Billions of pesos in AI investment are coming into the country. But the gap between policy and practice remains wide.
Most schools and SMEs know they need to act. The question is: where do you start, what do you prioritize, and how do you make it last? That's the work of an AI Strategist.
I've spent the past two years inside Philippine schools and businesses, watching what works and what doesn't. The organizations that succeed are not the ones with the biggest budgets โ they're the ones with a clear strategy and people who are genuinely fluent in using AI as a tool.
The Approach
01
Before recommending any tools or programs, I map where your organization actually is โ leadership mindset, current tool usage, team confidence, and gaps in digital infrastructure. No assumptions. No generic templates.
02
Together, we build an AI adoption roadmap tailored to your institution โ which tools to start with, what training your team needs, how to align with DepEd or industry requirements, and what success looks like in 90 days.
03
Through workshops, facilitated sessions, and the Kenzo AI online curriculum, your team learns to use AI tools with confidence โ not just in theory, but in the actual work they do every day.
04
One workshop is not a strategy. I help institutions build internal champions, create feedback loops, and evolve their AI approach as the technology โ and the regulatory environment โ continues to change.
Who This Is For
School principals and curriculum directors navigating DepEd Order 003, evaluating AI platforms for teachers, and trying to build AI fluency across their faculty without disrupting what's already working.
Business owners in the Philippines and Singapore who want to use AI for customer service, operations, content, and decision-making โ without hiring a full tech team or getting lost in tools that don't fit.
Impact organizations that want to use AI to extend their reach, improve program delivery, and report impact more effectively โ while staying true to their mission and the communities they serve.
Organizations booking a keynote or workshop on AI strategy, AI fluency, or the intersection of AI and education for their conference, faculty development day, or leadership retreat.
Common Questions
An AI Strategist helps organizations understand, adopt, and integrate artificial intelligence in ways that are practical, sustainable, and aligned with their goals. Unlike an AI developer who builds systems, an AI Strategist works at the decision-making level โ advising on which tools to use, how to train people, and how to build a culture of AI fluency across an institution.
An AI trainer delivers one-time sessions on specific tools. An AI consultant often focuses on technical implementation. An AI Strategist does both โ but zooms out further to look at the organizational culture, the leadership readiness, the curriculum alignment, and the long-term sustainability of AI adoption. The goal is fluency, not just familiarity.
The Philippines is at an inflection point. DepEd Order 003 is pushing schools to integrate AI into education. The national AI market is projected to grow from $772M to over $3.4B by 2030. But the gap between policy and practice is wide. Most schools and SMEs know they need to act on AI โ they just don't know where to start, what to prioritize, or how to make it stick. That's exactly what an AI Strategist solves.
AI literacy means knowing that AI exists and having a basic understanding of what it does. AI fluency means being able to use AI tools effectively, evaluate their outputs critically, and integrate them into daily work โ whether you are a teacher designing lesson plans, an administrator streamlining operations, or a business owner serving customers. Fluency is the goal because literacy alone does not change behavior.
Jay works primarily with K-12 private schools and their administrators across the Philippines, and with SME owners in the Philippines and Singapore who want to integrate AI into their operations. He also works with foundations, nonprofits, and educational institutions navigating the transition to AI-integrated programs.
Work With Jay
Whether you need a strategy session, a school workshop, an SME AI audit, or a keynote on AI for your next event โ let's start with a conversation.